Moving into the knowledge society at a time when expectations of schools and teachers continue to rise creates an urgent need for better professional knowledge about the management of schools and effective teaching and learning. This demand arises in part because university-based researchers have not hitherto been very successful in either the creation or dissemination of such knowledge. It is argued that success in meeting this demand will continue to elude us as long as the conventional approaches to educational R&D (...) persist. Patterns of knowledge creation and dissemination in high technology firms are suggestive of the conditions under which the creation of professional knowledge in education and its more rapid dissemination throughout the whole education service might flourish. The implications of this radical reconceptualization of knowledge creation and its dissemination in education are explored. (shrink)